| The following White Papers are available from
Pragma Consulting. To request a copy of one of these papers
to be emailed to you, please contact us using the link below.
|1. “The rise of Right-Time Marketing”
The way marketers communicate with customers is being irrevocably
altered. The proliferation of channels, customer touch points
and product offerings is creating unprecedented marketing opportunities.
At the same time response rates are decreasing, privacy regulations
are tightening and consumers are looking for technologies to
enhance their ability to filter marketing efforts. This
paper explores the ways that companies can understand and use
the key privacy and technology initiatives in order to bridge
the gap between companies and customers in the new marketing
|2. “CRM Analytics: Best Practice,
measuring marketing effectiveness”
Measuring marketing performance has always been a challenge.
Which metrics are meaningful? This paper explores the ways
that companies can understand why Key Performance Indicators
for marketing vary according to specific areas of responsibilities
within the company….
|3. “CRM: Best practices for Pipeline
In today’s highly competitive and volatile marketplace,
the ability to effectively manage the sales pipeline can have
a profound impact on a company’s financial health. This
paper explores the ways that companies can improve their pipeline
|4. “CRM Integration between marketing,
sales and service”
Today’s organisations increasingly seek to drive corporate
performance by maximising the value of their customer relationships.
Technology is a key component of any customer-focused strategy.
This paper explores the ways that companies can achieve
success through various customer-focused processes…
|5. “Customer Insight: Getting to
know them better, the role of customer insight in building your
It is fundamental to success for any company to explore the
changes in marketing information that must accompany the progression
of a company from being product/sales driven to become customer
driven and relationship focused. This paper explores the
ways that companies can improve their customer relationship
by developing sound strategies and supported by the measurement
of relationship qualities.
|6. “Doing more with less: Next-generation
strategies and best practices for customer service”
Our new economic reality is one of increased competition, informed
and demanding customers, commoditization of products and services
and relentless pressure to cut costs. This paper explores
the ways that companies can provide differentiated services
at reduced costs.…
|7. “Transition to eMarketing”.
eMarketing is the term used to describe the strategies and methodologies
involved in marketing products and services through electronic
channels (such as email, banner advertising, online sponsorships,
webinars, e-newsletters and search engine optimization). This
paper explores the ways that companies can understand that whilst
eMarketing has proven to be a powerful means of marketing communication,
traditional marketing activities remain fundamental to modern
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